I’m still working on what this looks like, but throwing it out there for some feedback/ideas. I picture this as being a deliverable from Pixelcraft for the DAO, and the DAO can have some of their own metrics (so a bit of a collaboration).
The DAO is responsible for making some pretty significant decisions. One of the decisions that we are currently reviewing is a Haaunt 2 and how many portals for the next haaunt. Some users have brought up an important point that we don’t know what the demand is. This leads to the DAO making “gut feel” decisions and not data based decisions.
Pixelcraft is growing and will be expanding marketing operations. I think it is important that at least some of the marketing data is shared with the DAO so we can be more informed voters. There are some things that could be easy to track (like twitter/discord/other social platform follower growth), unique visitors to the aavegotchi website, google searches, and probably a few more. We could also track baazaar activity (number of users buying/selling). Then there are other metrics that we would likely need directly from Pixelcraft, such as lead generation and conversion rates. Basically, I would suggest that some or all of Pixelcraft’s marketing KPIs (key performance indicators) should be shared with the DAO. This could significantly help all of us answer the question “how do we know when we are ready for the next Haaunt?”
Thoughts? Ideas? I look forward to any input.