TREASURE HAAUNT
I want to signal popularity scoring at some point. It simply facilitates this kind of thing. I would allocate specific portals or parcels to aagents (everyone should be able to start from equal or comparable/inclusive level now) that achieve the highest popularity scores in certain targeted scenarios.
Example: Choose a pro-environment themed/named gotchi. Achieve celebrity retweets or other high visibility/impact action> pointing to chosen gotchi.
Popularity Score of chosen gotchi will/may be asessed in overall metrics to decide the winner(s) of treasure haaunt!