Advertising General

This thread serves as a general for various ideas on how to advertise the Aavegotchi project and potential investor venues for Pixelcraft. I will link any advertising ideas to this thread including potential marketing teams.

  1. Aagent missions
  2. Advertising through internet celebrities & crossovers
  3. Bots advertising content
  4. Ads inside video games & websites
  5. Rewards / Exams
  6. Mass DMs
  7. AI auto-generated content
  8. Advertising teams

Aagent missions have been sort of a success. The problem is that 200 people does not compare to 2 million bots spreading memes across the interwebs. If a pop-up had appeared after every alchemica withdrawal and channeling and every time our current 3000-4000 bots would had tweeted to popular crypto accounts then things would be a little different.

With the bear market that will take 1 year and 6 months to finish, paying huge money for crypto-related space is out of the question even though paying for it was out of the question even during the bull market with youtuber rugpullers that buy the token beforehand and dump it on their followers.
The only people we should be prioritizing their 10 second cameos in exchange for literal gold are Pewdiepie and Mr Beast who managed to turn Among Us into the hot new thing.
Another thing people search for and which we can abuse are crossovers, like the many Friday Night Funkin crossovers. People tend to search for Tamagotchi instead of Aavegotchi. As well as Pokemon, Sonic, Super Mario, etc. we need to crossover with these franchises without infringing on their IPs just like Newgrounds’ FNF is doing.
Nowadays there are smaller celebrities which stick to specific things such as Minecraft, Fortnite, Roblox, Five Nights at Freddy, Undertale, most of which in theory should be much more cheaper to hire or to suggest to do a video on gotchis as long as it’s related to their respective game such as a Minecraft aavegotchi mod.

Bots/meme of wars. Bots who do nothing but follow & like are completely useless(unless you’re stealing subscriber money from Youtube), however they are useful when being used to raise awareness when someone is asking on Youtube or Twitter to drop a link to their NFT or someone is asking for a new metaverse or tamagotchi-related project. Some are often used in centralized MMORPGs like Guild Wars 2, Runescape, WoW, FFXIV in order to avoid paying ad space or in case the company 95% of the time refuses to host ads. Other websites like 4chan and games like Runescape do allow for banner ads.
GPT chatbots are useful to post threads and hold a circlejerking discussion between its many personas on 4chan, reddit, twitter, etc. to not have to pay for ads and in case people are more attracted to thread discussion than ads. There are bots which activate by detecting images on a website like 4chan which were previously posted from an imagebooru and create a set of replies while linking where it found said image.
Content such jokes and Go Go Duppy! and our keygen or 8-bit songs are useless unless there’s a bot mass spamming it everywhere or some celebrity like Mr Beast promoting it, no matter how good the content is nobody will see it.

In my experience I’ve learned that hosting a game on Entropia Universe, Second Life, Roblox’s servers is impossible due to: no direct NFT integration, due to security issues because everything is hosted on their servers, Roblox washes their hands of all responsibility if some whale gets their credit card or seed phrase stolen. It’s also next to impossible to become popular, it’s like playing the lottery to create a popular game on the Roblox platform just like on the Steam platform and most importantly it costs a lot of money and time to create a good game.
As such it would be best instead if we discussed with the top 10 server/game owners if they’d like to advertise for us in-game. We’d let them make an offer for us then we’d discuss further with them the analytics of how many whales are actually playing their game and how much their ad is actually worth to us. Best way would be for the ad to not modify the gameplay/server’s rules but still be openly viewable by everyone. The ad would lead to a short introduction to the aavegotchi project complete with some free exams that guaranteed can earn you 5 NFTs.

Exams. I was thinking of using google classrooms for a multiple choice test (10-20 answers) that would be automated. Each 4 exam would each grant 4 NFTs with a final 5th NFTs for completing all exams 95% correctly. The problem would be keeping people from farming it. The NFT itself would be unlimited and useless at first but later gain value as it gains features like entrance tickets, access to aesthetic wearables. The NFTs imo should be pieces of shields. The NFTs could be done by seasons.
In order to reduce the amount of bots we could hold these only once every year and it would take 2 weeks once every day with different kinds of exams. I would prefer to not have to use up the man power to review each test, but rather allow it to be automated.

Mass DMs/emails/messaging
Nobody enjoys them and they’re often as ignored as website ads, albeit in the case of token airdrops, NFTs and a few very specific instances they are more effective than ads on a website. I have never ever in my life ever clicked on an ad on an website unless it was on accident, I always assume all ads on websites are viruses.
Luckily most spam is incredibly non sensical and easy to filter because they don’t apply the least bit of effort into it
As such when writing a personal DM you have to be very original, very clear, very smart about it. No long-winded paragraphs, no promises of "0.0001% chance to win, I just need 5 more referrals please. Get free 3 ethereum if you click this link and accept this transaction. I often times click on a NFT’s description and collection and ask around in their Discord “what the hell is this?” and often times I get 0 replies, an empty description, an empty collection description and a simple “it’s a pure art project by some no name indie artist who used to work as a janitor at the Louvre museum”
Something like this is much more original even if not perfect:

This is extremely important when contacting whales. Anything generic sounding will not catch their eyes. For the average person you have about 3-5 seconds to catch his interest before he moves on. Something as simple and crude in your DM such as “Hey asshole go fuck yourself. GO finish 95% of my exam and get a useless NFT.” is a million times more original and provocative than “Hello sir, you are the winner of blah blah please check out this project, we are a pump and dump group. Miracle for hair balding etc.”.

Due to the fact blockscan now allows you to see what tokens have been airdropped to you across multiple ethereum chains, most of which are infinitely cheaper to do airdrops on than bitcoin’s chain or ethereum’s main chain. and due to the fact we now have direct private messaging to addresses… we now have the ability to directly communicate with specific whales of our choosing without scratching our heads what their main email or WhatsApp could be.
Now this service should only be used every 4 months and be coupled with something really interesting like an exam that rewards you an NFT objectively, not per chance.

  1. AI has become advanced enough to generate pre-existing voices, impressionism art, generic music, chatbots and a few other things. We could use this technology to generate content for Aavegotchi.
    AI.15 / DALL-E 2 / GPT,

  2. There’s a difference between marketing and advertising and Aavegotchi has the former, but lacks the latter.
    As much as you hate them the YFI/yield farming and Doge/Shiba Inu clones have had some decent marketing teams behind them complete with marketing degrees to the point people were hunting them for work and the admin banned everyone from accessing the marketing team’s telegram in fear of getting its members stolen. Their only downfall was when they got ahead of themselves and started wasting money on ads in Times Square. I see ads all over the place and I sure as fuck never ever bothered scanning the QR code or inputting the URL address on my smartphone. They are a complete waste of money. However everything else they did with the advertising bots and rewards as I mentioned examples in this thread were a complete success, at least at first before they lost steam or got lazy and stopped doing it.


Around Halloween, we could throw up Santa Gotchis on bus stops in tech districts, that just say “Aaavegotchi is always Early” with a QR code


I like your plan!
Especially with influencers, they will be a key point imo.

Also, advertise on Twitter will be good, cause we have a great image and community that help ads scale up faster.

I’ll spend most of money with influencers, cause if they like it, will generate auto-ads in the future for free, and also 90% of the buyers, buy after an influencer told him to do it.

BAT Bounty Bombs (BBB): A simplified advertisement campaign, along with a concept for the new feature, and an approval process for unlocking of campaigns against bad faith developers.

Ever wish you could get the attention of developers? Ever wish there was a way to take feedback of an entire base and channel it to give developers an offer too good to refuse? It may be possible, with the utility of BAT. This would probably pertain to your item 4.

BAT is the Basic Attention Token of Brave, many of you probably have Brave up and running while reading this with a sarcastic eye roll. Yes we know what BAT is but how can we use this new advertisement force rather than traditional advertisement?

General Concept:

  1. User Input: A user may want to add a new feature to Aavegotchi, so they decide to write out the feature as best they can, and make a small clickable ad used for Brave to represent advertisement of the new feature (if possible, it may just be a small setting, developers may just collect the cash and funnel into general advertisement using Brave). The input is considered by an advertisement team (item 8) set by the AavegotchiDAO, and the idea can be put up on a new board open to the community.

  2. Community Crowdfunding: If your idea is good, other people may want to contribute. Or in another model, a tipped BAT could be exchanged for an Aave related token. For example, in the original model you tip in out of the goodness of your heart. In the second scenario, you have 5 BAT and will get an Aave related token in return for BAT at a discounted rate, but it will be for whatever 5 BAT will get you no matter what campaign you pick, so the inner conflict of losing money is no longer present.

  3. feature consideration: Once the devs believe they have added the feature, it will be under review by the DAO to see if the submittal fulfills the campaign’s requirements.

  4. feature acceptance: The submittals are considered by the roster of tippers, starting with whomever proposed the idea, if they’re still around. There are timed votes and messages need to be sent.

*It should be noted that even though BAT could be received at a discounted rate, BAT is volatile and could decrease in value to nullify the discount. However, the utility of BAT is the main thing we’re considering here, but the utility needs to be verified.

The reason why BAT might be a better advertisement option is because you can possibly advertise to targeted regions. I notice the filipino chat rooms have decent activity in Aavegotchi guilds, more considerations to other developing nations could bring in more fresh players. Places like Singapore and the philipines have an affinity for Aavegotchi, but plenty of other countries could be targeted for fresh players. This may give employment to a lucky translator for those regions.

So the scenario where I see this idea working well is a person wants a new feature, they submit proposals, get accepted, idea becomes popular, self crowdfunds itself, idea is implemented and accepted, Aavegotchi gets free runway for advertisement. This is a risky bet, this is literally, “I’ll pay you in exposure”. However, I believe crypto protocols need to work together for the metaverse and a crypto-centric future to be possible.

Another scenario is a dev puts up their own idea, or a proposed idea from the Aavegotchi Dao, so now outside funds for advertisement work on the basis of new features submitted by anyone in the community.

The missing piece of the puzzle is I’m unsure how to stake the BAT tokens to compound interest unto itself to mitigate value degradation. This would also increase the size of the campaign. It could be simplified with the advertisement team making their own advertisements, and the approved campaigns fund the BAT needed for Brave.

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I would love to brainstorm with you sometime. I have an idea brewing that would benefit from this sort of thinking.

How does this not have 20+ likes? Its hilarious and ingenious! :joy:

Viral marketing is powerful, but I’ve always found it to be try hard.

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*Pardon the weird terms, I’m making this up as I go along, but trying to keep it within mathematical certainty. TL;DR will be added per section for ease of discussion.

I’m going to add on more ideas that came to light from the BBB idea.

Advertisement Engine:

There should be an advertisement team to create an advertisement engine. What is it and how does it work? It must take in a lot of factors and many that aren’t seen currently will have to be found later on by the advertisement team, but there is a general skeleton that determines the campaigns needed in a particular country.
TL;DR - Targeted advertisement is better than general advertisement.

Analogy: Aavegotchi is a large car driving uphill in a new country and its engine is the advertisement engine. If Brave has a presence in this country already, then its roads will be decent as the BAT will be able to reach many in a pool of people ignorant of Aavegotchi. If it’s a holiday, then there is no acclimate weather to slow down the car as most people are on their phones/laptops during holidays, [I’m guessing it’s] basically prime time for BAT advertising. The type of gas grade is the language of the region and will facilitate the need for translators and a consensus mechanism that determines the quality of translation is at least better than Google Translate (A web crawler is a good idea for this, or chainlink might have oracle access to this data). The gas itself is always BAT, which I have described a mechanism for aggregating funds from the community using BBB. The car drives uphill as all of the conditions align to form a perfect storm. However, eventually fads fade, and the car runs out of gas. As the car rolls downhill, many people get off. While these people made money and Aavegotchi gained more revenue than was put in for advertisement; even though this is a win-win situation, it’s simply not enough profit for some people. At the end, those that stay on the car while rolling downhill back to Aavegotchi will become long term players (LTP).
TL; DR - Advertisement Engine Analogy/Philosophy. Necessary metrics to gauge Advertisement Engine Efficiency, Player preformation, STP, and LTP.

Through the life cycle of a potential player, each stage must be determined if it adds profit in some way, which will help gauge the true value of BAT utility. Whether the value added is greater than BAT’s literal value will not matter, the Advertisement team owns this mechanism, and should have house advantage, meaning they will pick the rewards model that gives less to players and more to the Advertisement Task Force. This would be whether it’s a discounted BAT model, or utilization valuation model. It needs to be determined which stages of the advertisement life cycle actually generate value.
TL;DR - While the utilization valuation model is more complex, it gauges whether a BAT discount is accurate, it may be a huge ripoff and we won’t know it without our own data. It may also allow to increase the discount so the program will not take away any value, it will only add value. This may also lead to advertisement-player arbitrage (more later).

Life Cycle: Person sees ad but doesn’t click, person clicks ad but doesn’t put money in, person puts money in but quits before player formation, person becomes a short term player (STP), but quits before becoming a long term player (LTP), person becomes LTP.
TL;DR - This is a challenge for the Advertising Task Force to determine the average value each step adds to Aavegotchi, and the average probability for each step. Each country will have a unique profile in these regards. This profile of probability and value per step per country is known as the Life Cycle Profile (LCP).

The metrics for Player Preformation, STP, and LTP will have to be determined by the Advertising Task Force and will probably be different per country.

If you could have multiple data overlays for the world, you could easily determine where to advertise next.

Factors of virgin advertisement consideration:

  • Brave usage (X% of people use Brave as their browser)
  • Legitimate Fiat on ramp (Don’t advertise in a country if players would have to use a VPN to get money to Aavegotchi).
  • Cultural Aspect Consideration (Find holidays of a country to determine prime time).
  • Economic Analysis (Generally poorer countries are better to advertise to, Aavegotchi may be an opportunity for them to find financial salvation).
  • Demographics (can be determined after a short general campaign which demographic should be targeted)
  • Unknown Factors.
    *Unknown Factors are expected in the future as we learn more about every country’s culture.
    TL;DR - These are a few major factors that will act as filters for new campaign considerations.

General Ad campaign: A general campaign that only needs to be translated for each new region. They can be packaged and reused in countries with the same language. Maybe advertisements can add a spin depending on the holiday.

General Ad Campaign:

  • Fiat On-Ramp instructions (Finite)
  • How to Play tutorials (Infinite)
  • Ads (Finite)
    *As the game’s features and functionalities grow, so will the translations needed.

The major expense of this is translation, but it is a high demand for advertisement. I’m not going to go into how consensus for translation will work, but things like embassies could be made in game, might be needed for taxes or other necessities for certain countries. Guilds for countries would be great, allow for cheaper rentals depending on if your countries guild decided on it. If they owned their own gotchis they could raise funds for advertisements. XYO could be used for third party verification of location for donations, so donations for people in Ukraine would be more direct. But who knows, the gotchi community could come together to help the world in some way, money and community is a powerful thing. Also you could use Google Translate, or you could have a quality translation, choose quality it will be worth it not to have an embarrassing ad campaign with translations. When I see a campaign with grammar errors I just smell a rugpull.
TL;DR - Translation is the main obstacle of advertisement, and global advertisement is where the money is at.

Advertisement-Player Arbitrage:
This is the end game of the advertisement engine. If you have the LCP of each country, and all other metrics to optimize advertisement, then you can determine the highest revenue gain from BAT utilization. You have no new countries to advertise to, you have a chunk of BAT, where will you put it to maximize profit just by choosing where to advertise?
TL;DR - After enough data, BAT to revenue efficiency would allow advertisement to be automated.

E-Sports Seasonal Events:
With games we can have competitions and make them major events, the possibility exists for the FUD Bowl, FOMO Bowl, ALPHA Bowl, KEK Bowl, GLTR Bowl, and GHST Bowl. I won’t go into specifics as I’ve written extensively about arcade contests, but tickets could be sold to make it an inclusive event. These events drive developer adoption and should be perpetuated by the Arcade Task Force. How rewards are determined from these competitions is determined by the Arcade Task Force.
TL;DR - E-Sports events can be advertised to bring in more players, sell tickets to a tournament event as a player or spectator, and protect a stream and make events memorable as expired ticket NFTs. Request for comment from Arcade Task Force. Content creators may be needed for new themes for each bowl annually.

Buy things with BAT:
The best part about including BAT in the Aavegotchi space is that it bridges the gap between what little financial barrier there was for player inclusivity. Lending gotchis makes them cheaper, yet you need a little bit of money, this can be fulfilled by F2E tokens, namely BAT. Have no money? An on ramp for BAT tipping would be able to get a rented gotchi after a month of using Brave, with money management after the fact, player’s money flow could be sustainable for better adoption.

Anyways, that’s a load off my mind. Aavegotchi should at least become a verified creator on Brave to have this access easy to play with later on, and some people may donate to Aavegotchi already if it were allowed, Aavegotchi won’t receive funds until it’s a verified creator.

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Same as bid to win.Can we have links to recommend others to buy gotchis and related equipment. Then you can draw a contract. If others buy successfully, we will draw a percentage.

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What happened to POAPs? did they fix it?

Also I still think directly messaging both whales and shrimp alike is a basic necessary effective marketing strategy. The masses of shrimps will daisychain into more advertising which will reach the ears of the whales and angel investors eventually. You just need to know what to write so the shrimp naturally starting doing word of mouth advertising instead of keeping it to themselves. And all without giving direct monetary compensation for the shrimp. Their compensation would be trying to pump their own bags.

One of the POAP founders was in direct contact with me while hoping to adopt POAPs. POAP was interested in onboarding one of the most active DAOs with their free service. I was open about our DAO process the entire time and he did not understand why POAPs were not being adopted when they were free & only took a few lines of code to add.
The 1st time i proposed the snapshot June 2021, it did not pass. I continued releasing POAPs via the ambassador outreach i was doing.
The 2nd time POAP vote happened the snapshot passed Dec13 2021, but then was told it would need an AGIP to pass.
By the time the few lines of code were added to our snapshot POAP was going through growing pains that they could not keep up and had a restructure themselves.
I made several attempts to reignite the POAPs but without progress.
I think a big hurdle was there were already badges available for gotchis.
I saw POAPs as great advertising from a free service because of how big the POAP community is.