In this post, I talk about the weaknesses of haunts to acquire new users, and a potential solution that could bring value to the whole aavegotchi ecosystem. This post is not a proposal, the goal is simply to start a discussion about the future of the game and how to reconcile accessibility and collectability in the game. I’ll make another post about the Gotchi Maall and the shop model overall.
- Why we need more users ?
I believe most of us will agree that we need to allow new users to come in and play. We will have to scale the number of portals with number of players somehow, because players need gotchis to play the game. Here are some of the key points for a higher number of players:
- Increase demand for names
- Additional demand for GHST and NFTs = number go up, which is our best marketing in crypto whether you like it or not.
- Ability to populate the REALM parcels and make the metaverse lively, which drives network effect for the game, which is key for a MMO
- Increased overall human and financial resources to develop the game
- Why is the haunt model terrible for acquiring new users
The problem is, the current haunt does not allow user acquisition to scale with demand from new users, for several reasons:
a) Haunts are terrible for onboarding because they are periodical, we cannot have onboarding closed for most of the days.
b) The use of limited NFTs for mass adoption is paradoxical. Why would we limit the number of new users ?
c) The scarcity vs accessibility dilemma. We all want new gotchis for our frens to join the game, but we also want our gotchis to remain valuable. If we increase the number of gotchis with the number of players, the average gotchi value will remain stable, so there is no point in holding gotchis. This solution goes against the collectability aspect of the game, which I believe is critical for the short and long term success of the game.
With our current model, it is very complicated to scale onboarding and more so to do so without risking devaluating existing gochis. There is a solution to tackle both this problems at once. We could introduce “unlimited edition” gotchis in the game, that are accessible and cheap. There are many questions on how to do that, such as : can the compete in rarity farming ? What kind of traits can they get ? How much would they cost etc. But let’s just focus on the big picture.
- Potential solution : a two tier system, limited and unlimited edition gochis.
Unlimited gotchis could be sold in the store, so we could onboard 24/7 an unlimited number of users. Having accessible and cheap gotchis create a new narrative for aavegotchi: a gamified digital piggy bank. This use case needs cheap gotchis because there is no point in saving money in an expensive gotchi you need to destroy to get the money back.
This use case has the ability to bring mainstream adoption long term because it’s easy to understand and useful for anyone: “a crypto tamagochi that gives better yields than your bank”.
I believe it is naïve to think that all our future users will engage with the rarity/kinship/experience farming element of the game. We need a simpler narrative to bring on a wider audience, and right now we don’t have any such narrative. I pitched aavegotchi to many of my crypto-beginner and no-coiner friends. Even gamers among them struggled to understand what the game is about, collectability aspect, rarity farming etc. However, when I tell them they could earn 10% apy on their USD by using a crypto tamagochi, they were all interested.
On a more speculative note, I believe that Aave will have mainstream adoption in the coming years, and aavehotchi could be a perfect feature for their future mobile app. Mobile apps always look for ways 1) increase time spent in app and 2) number of time user opens the app. Aavegotchis could be the best feature to create stickiness in the Aave app, therefore Aave users could fuel our game if we have a product that fits the Aave user type, people who just want to save money and earn yields.
Thanks for reading frens. Looking forward to your feedback on this idea.